Borders booksellers put themselves on the map

The_Borders_Book_Trail_Leaflet_CoverNine Borders booksellers have got together to promote the Borders Book Trail – a move that complements the growing popularity of the Borders Book Festival.

From Peebles to Kelso a group of bookshop owners have created a beautifully illustrated leaflet to make sure book lovers and visitors can find their shops.

Rosamund de la Hey of the Mainstreet Trading Company in St Boswells said: “The Scottish Borders has some fantastic bookshops – some in prominent locations, some hidden away.  We thought it would be good to work together to promote ourselves, and to show our customers the range and quality of the shops in the region.”

Other participants on the trail are Hoolet’s Books in Peebles, Last Century Books in Innerleithen, The Bookroom & Masons of Melrose, The Border Reader at Old Melrose, FoundItAtLast at Newton Don near Kelso, and Latimer Books in Kelso.

The trail is in the form of an illustrated map of the Tweed and some of its literary landmarks.

The Borders Book Trail is supported by the South of Scotland Creative Clusters Project which is a programme of business support for the creative industries – managed by Scottish Borders Council, with funding support from the European Regional Development Fund.

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One Response to “Borders booksellers put themselves on the map”

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  1. Ian Smith says:

    By way of introduction, I’m Karen’s husband Ian, and I help her with some of her Marketing and Event Management. Sounds a bit pompous, but it needs organizing.

    We recently stayed at an hotel in Lauder and were really interested to find your Book Trail literature, and wondered if we could dovetail our marketing efforts.

    Since the start of the year we have sold on average 50 copies at our book signings, as I invite people with children into the shops by giving them a bookmark. When they come in Karen is brilliant at exciting them about her books and we sell a lot of signed copies.

    Karen also has her email address inside the books and encourages the children to email her with stories and reviews. The children are excited about meeting an author and then being able to “talk” to her by email. We get lots of lovely emails from the children and she’s building a great reputation. We have lots of testimonials we can supply too.

    Our idea would be to see if it is possible to organize a tour where we might be able to visit all the shops on the literature, and do a book signing event in each after working with you to publicize it locally and prepare a potential customer base?

    If there is someone who we could talk to as an organizer that would be great. Please let me know if the idea appeals

    Best Regards

    Ian Smith and on behalf of Karen Children’s Author and composer


    My Wicked Stepmother

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