Over 60 exhibitors booked space at the Borders Tourism Fair, one of the region’s most important tourism networking events.
Organised by the Scottish Borders Tourism Partnership (SBTP) the message from the fair, a shop window for the best in the Borders, came through loud and clear – the Borders is open for business.
Over recent years, as traditional industries have declined, tourism has become a frontline industry and now makes a vital contribution to the local economy.
It was a sentiment endorsed by Scottish Borders Coun Ron Smith, chair of the SBTP who said: “We have a wonderful heritage and quality of life here in the Borders and we have to make this a top destination for visitors. It’s important we develop the region as a destination rather than an overnight stay.
“We have scenery, history, culture and first class sporting and leisure facilities. We need to capitalise on the advantages we have and the tourism fair is part of that picture,” he said.
The event also provided a springboard for the launch of Explore the Borders website which has been developed to showcase the Borders in all its wonderful diversity.
The idea of promoting Borders tourism as an online service where information is brought to life through words and pictures and presented in a constantly updated news magazine format was well received. “There are sections to cover all aspects of tourism in the Borders on the site. The idea is to present readable and well illustrated information in a style that will help visitors plan ahead.
“It’s important that they get as much help as possible to make the most of the their time when they travel to this outstanding part of the world. Explore the Borders will develop around the key themes of what’s on offer in the Borders, a comprehensive What’s On guide, an Accommodation Guide and Food and Drink Companion. This region is the real deal as far as tourism goes and we think it is worth shouting about.
“Explore the Borders will do that in a new and exciting way. I think it important, too, that this initiative is being developed and produced in the Borders for the Borders,” said the website’s editor David Pike who can be contacted at:-
t 01835 863 932
m 07970 811 831
Top – Ian Douglas of Thistle Trike Tours